A more personal tasting format gave buyers time to explore 67 wines and spirits, discuss their programmes and build conversations beyond the usual trade-fair rhythm. In late June we organised our first B2B tasting event in Australia and we deliberately broke the usual model. No exhibition hall. No booth number. Instead: a private suite on the 56th floor of a hotel in the city centre, 67 wines and spirits open, prosciutto on the table, Italian music in the background. Buyers a

Our biggest Korea outreach to date: what 24 buyers in a Seoul tasting room told us about the Korean wine market in 2026.

Korea Trade Tasting – July 2025 Recap in Seoul, South Korea After several editions in Shanghai, we brought our Korea Trade Tasting back to Seoul this July and once again, the format delivered. 🔹 One room. 50 importers. 140 wines. No distractions. No walk-ins. Just serious business. This private B2B tasting format is one of the most effective ways we've found to connect producers with qualified importers. How it works: We rent a professional 4-star hotel space We invite every

As much of China gone into lockdown (from April to June), the way wine is consumed has been transformed...

The end of the year was full of adventures for the team! We have visited 8 cities since August, for private events and fairs...

Prowine was held in Shanghai from November 9-11 and as usual it was one of the best fair of the season. We went to represent 6 of our...

We have been to Chengdu from 3 to 10 April, and there was a high attendance as usual...

We organized the first private tasting in Qingdao on March 17th, 2021 with +50 guests in total to taste our large wine portfolio.

The most important wine and spirits fair in China was supposed to be held on March but will take place two weeks later from April 7 to 9...

The team organized a private wine tasting at Hyatt Hotel in Xiamen on Jan 27-2021. The event was a success ! 20 import companies and...

This has bit an eventful year! In 2020 we managed to visit 15 cities: Shanghai, Beijing, Shenzhen, Guangzhou, Xiamen, Hangzhou, Ningbo ...

Busy wine fair in Shanghai! Prowine is definitely smaller than last year but has managed to carry on with its November edition.

Our team was at the wine fair in Jinan TangJiuHui! We gathered all the foreigners we could find for this picture. They were less winery...