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Shaighai bound

Why Your Wine Rep China ?

Our team is  based in Shanghai office and Shenzhen. We have an established network of importers, an experienced sales team in the wine industry and the market knowledge in Asia Pacific.

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"From wineries to importers"


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Pro-active offers

Through our importers database we identify the right contacts to suggest meetings and pitch your wines. We sample, follow up, negotiate and close the deals.


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Activations in top-tier cities

We organize “mini fairs” with largest importers in top-tier cities where they can taste the wines.

We can also participate to the main fairs on request.


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Visibility & Transparency

We take the orders, help importers with their requests and make sure we find solutions for any of the problems they might face.

Our Markets

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Our Shanghai office

*Our market is Asia-Pacific (strong focus on Greater China) with Australia & NZ, Japan. We are based in Shanghai.

Private Events in China

​We organize 6-8 “mini fairs” per year, in top-tier cities in China. During these private events: importers come, taste the wines, and we talk business.

Wine tasting China
Italian wines tasting
wine tasting China

We rent a large meeting room in a luxury hotel where we meet from 20 to 50 top importers per event.

Wine Fairs

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« Wine fair is a great tool to meet new people and show the brands to a large audience. We participate to most of the key ones every year. »

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Prowine fair booth
Wine to asia trade fair
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FSP is a French producer and wine-bottler in Rhône Valley

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More information on our website

Calmel&Joseph logo

Calmel & Joseph is a “maison de négoce” specializing in Languedoc-Roussillon wines.

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More information on our website

Alliance loire logo

Alliance Loire is the leading producer of AOP wines from the Loire Valley

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More information on our website

Aghione logo

In Corsica, the cooperative winery of Aghione brings together 12 families of winegrowers.

Aghione vineyard
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More information on our website

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Bosio logo

Bosio Family Estates is a family business in the core of Langhe, Piemonte, Italy...

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More information on our website

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Family winery based in the Château de Saint-Cernin, south-west France.

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More information on our website

De Cerchio logo

Family winery located in Abruzzo

De Cerchio vineyard
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More information on our website

Valdivieso logo

Founded in 1879, Valdivieso was the first sparkling wine house in Latin America.

Valdivieso vineyard
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More information on our website

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Family winery since 1890, in Rioja, Spain.

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More information on our website

Benjamin Birot Masterclass

After ten years working for the wine industry in Asia-Pacific, I know the difficulties that wine exporters face. Your Wine Rep has been created to help wineries and distilleries to find reliable importers in APAC and build a sustainable distribution.

Benjamin Birot, YWR Founder

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