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Why Your Wine Rep APAC ?

Our team is  based in Shanghai and South Korea office. We have an established network of importers, an experienced sales team in the wine industry and the market knowledge in Asia Pacific.

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"From wineries to importers"



Pro-active offers

Through our importers database we identify the right contacts to suggest meetings and pitch your wines. We sample, follow up, negotiate and close the deals.


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Activations in top-tier cities

We organize “mini fairs” with largest importers in top-tier cities where they can taste the wines.

We can also participate to the main fairs on request.



Visibility & Transparency

We take the orders, help importers with their requests and make sure we find solutions for any of the problems they might face.

Our Markets


Our Shanghai office


Our Seoul office

*Our market is Asia-Pacific (strong focus on China and South Korea). We are based in Shanghai, China and South Korea.

Private Events in China

​We organize 6-8 “mini fairs” per year, in top-tier cities in China. During these private events: importers come, taste the wines, and we talk business.

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We rent a large meeting room in a luxury hotel where we meet from 20 to 50 top importers per event. We organize the full tasting by ourselves in a private setting so everyone has time to taste and discuss opportunities.

Events are trade-only. Importers are required to confirm their attendance and to register upon arrival. This allows us to have high quality B2B meetings by targeting who we see and follow up with everyone who showed up. The wines presented are the ones available to be imported.

Wine Fairs

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« Wine fair is a great tool to meet new people and show the brands to a large audience. We participate to most of the key ones every year. »

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1. We bring the samples on site as well as POP materials.
2. We do the merchandising to highlight your wine region and brands
3. We talk business and pitch your wines to importers while they taste it.

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Your Alternatives

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Your Wine Rep service cost you less than a full time representative and have more extensive network.  Here is how we compare to existing alternatives:

Your rather travel from the winery several times a year?


Save some kerosene and be efficient. Travel less but do it with class: we will open our network to you, organize meetings and fuel your expansion. We are on-site 365 days a year for the groundwork, and will team up when you are here in Asia.

Set up a subsidiary & hiring someone in Asia:  


It makes sense if you have substantial business (> 5million dollars/year), otherwise you might regret being a control freak.
Setting up a subsidiary, managing its accountancy, understanding local labor law is tough but nothing compared to the challenge or finding (and keeping) a gem working for you on the long run.


Commission based agents:

There are fewer and fewer of these, for the ones which are efficient, the risk is for you to watch them working with your competitors.

It is not only about the lack of transparency and ownership, but these agents also need quick wins to keep doing the groundwork and can easily work with your neighbors.

Our sales ground

How do we follow-up with our partners ?

1) Regular Reports

Our reports in 3 parts


General Comments & Datas

  • Overall situation in China/Korea

  • Business trip plan

  • Meetings achieved


CRM overview & Meetings Notes

  • Importers profiles & their needs

  • Current and next step


Follow-up with On-going Deals

  • Offers we send

  • Summary on the sales process (contact, offers, samples etc.)

2) Regular Phone Calls

We follow your strategy and touch base regularly to make sure what we do is in line with our partners expectations. 

After ten years working for the wine industry in Asia-Pacific, I know the difficulties that wine exporters face. Your Wine Rep has been created to help wineries and distilleries to find reliable importers in APAC and build a sustainable distribution.

Benjamin Birot, YWR Founder

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With a tremendous increase in wine imports in the recent years, South-Korea is now imposing itself as a powerhouse of attractivity for wine and spirit producers around the world.

To help you grow your presence in the country, I establish sustainable and healthy commercial relationships with key Korean importers and distributors. 

Pierre-Adrien Brunet, South Korea Managing Director



In China (and beyond)!

*Service and quote on request for our existing partners.

Our service in few words


Boost your sales in China by building recognition for your brands in collaboration with a Master of Wine. What we provide can be used by you or your importers to gain recognition & find new distributors. This project is managed by the only MW in China who focus on trade & strategy consulting: Cassidy Dart MW.


Take your brand to the next level by giving your importers all the sales tools they need to grow your sales in China.

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Help grow and sustain sales in China. We offer highly professional, leading events; staff training, dinners, masterclasses, openings and events. You can trust completely that we will offer your winery the greatest level of service and attention to detail.

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We have elaborated the «Business Development Guide China » to understand and operate in the Chinese market. It will help you implement your sales strategy avoiding costly mistakes.

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