A more personal tasting format gave buyers time to explore 67 wines and spirits, discuss their programmes and build conversations beyond the usual trade-fair rhythm. In late June we organised our first B2B tasting event in Australia and we deliberately broke the usual model. No exhibition hall. No booth number. Instead: a private suite on the 56th floor of a hotel in the city centre, 67 wines and spirits open, prosciutto on the table, Italian music in the background. Buyers a

Our biggest Korea outreach to date: what 24 buyers in a Seoul tasting room told us about the Korean wine market in 2026.

Korea Trade Tasting – July 2025 Recap in Seoul, South Korea After several editions in Shanghai, we brought our Korea Trade Tasting back to Seoul this July and once again, the format delivered. 🔹 One room. 50 importers. 140 wines. No distractions. No walk-ins. Just serious business. This private B2B tasting format is one of the most effective ways we've found to connect producers with qualified importers. How it works: We rent a professional 4-star hotel space We invite every