For Italian producers
Italian wine in Japan, Korea and Southeast Asia.
Where Italian wine stands in each market in 2025, from official customs statistics, and how our offices work for Italian wineries.
Key points
- Japan: Italy is the second supplier, USD 211.6 million in 2025 (12.5% of imports, -1.7%).
- South Korea: Italy is the third supplier, USD 58.8 million (13.5% of imports, -4.2%).
- Southeast Asia is where Italian wine grows: Thailand +39.8%, Vietnam +20.8%, the Philippines +46.9% in 2025.
- In Vietnam, Italy is already the second supplier, with 22.5% of imports (exporters' figures).
Market by market, 2025
| Market | Rank | Imports, USD million | Change | Share |
|---|---|---|---|---|
| Japan | 2 | 211.6 | -1.7% | 12.5% |
| South Korea | 3 | 58.8 | -4.2% | 13.5% |
| Singapore | 3 | 27.8 | -5.4% | 3.9% |
| Thailand | 3 | 21.9 | +39.8% | 15.4% |
| Vietnam | 2 | 17.2 | +20.8% | 22.5% |
| Malaysia | 3 | 5.7 | +6.7% | 6.4% |
| Philippines | 5 | 4.3 | +46.9% | 10.7% |
| Indonesia | 2 | 2.1 | -17.8% | 17.6% |
Official customs statistics; Vietnam: what exporters declared (mirror statistics). Each market links to its full page with sources.
Results
Bosio Family Estates, Piedmont
A first order in Japan two months after we began presenting the range, and orders in seven Asia-Pacific markets from more than 80 importers.
How we work for you
- Staff in Japan, our Korea office, and more than 10 trips a year through Southeast Asia
- Importer prospecting, samples, tastings, negotiation and account management
- We do not buy your wine: importers buy from you directly
Contact me
Talk to Benjamin.
Benjamin Birot
Founder, General Manager Asia-Pacific
Tell us about your wines and the markets you have in mind. A person answers within one working day.