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Misty vineyard at sunset

"From Wineries to Importers"


Shanghai office 

Seoul office 

Paris office

Why Your Wine Rep?

Our job is to fuel expansion and brand awareness in Asia Pacific and/or in EMEA for the below wineries:

Your Wine Rep offices map


Paris, Shanghai, Seoul


China city at night

Our Business Model

What we do

We are a winery alliance focused on Business Development.

We represent medium & large wineries from all over the world so as to be the importers one stop shop.

Importers enjoy our expertise and the broad offers, while the producers enjoy the pool of opportunities.

Why we do it

We have a full strategy:  organizing B2B meetings, mini fairs, bringing samples on site and accommodating the local importers’ demands to ensure our offer is relevant.

Our team is made up of wine specialist , brand ambassadors, and salespeople with a deep knowledge of the market.

How do we do

We pitch the producers' wines to importers according to the gap in their portfolio, we meet the decision makers, we assess client's needs.

We make sure they have the key information and samples needed.

We keep very close touch with our partners so to make sure we are in line with their strategy.

Vineyard at sunset
"Our success goes through yours" 
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We have been working with Your Wine Rep since January 2020 and have thanks to them hired multiple importers in different countries of Asia/Oceania during the 3 first years.

Beyond profitability, the team is responsive and professional to find solutions, deal with all importers issues which have arised in the past. Not only they are reliable and efficient, they are also a pleasure to work with !

Amaury de Sinçay - FSP General Manager

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We started working with YWR right before pandemic and it was a very wise decision, since when pandemic hit all wineries we have still been able to be active on the market having proper management inside the market.

Our partnership in Asia/Oceania was so successful that we joined with them the new launched branches for Africa and South Korea with similar success!

Francesco Balocco - BOSIO Export Director


Our first partners - 3 years anniversary

sunny vineyard

Your Wine Rep Strengths

Business Development

Our large and attractive portfolio has led us to develop a strong network of importers willing to work with us.
It is not only about having a high conversion rate, but also making sure this is for the long run.

Culture & Languages

We speak our importers clients' language and understand their local culture as well as their specific market situation.
We are aware of what needs to be done, and what must be avoided.


It could be launching a new range, or a new service.
It is all part of the package; we help our partners with anything which is related to improve their business in our market.

Meet our Team

Benjamin Birot APAC GM

Benjamin Birot

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Greater China & Oceania Managing Director

Pierre-Adrien Brunet SK GM

Pierre-Adrien Brunet

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South Korea & South East Asia Managing Director

Alexis Sourzac EMEA GM

Alexis Sourzac

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EMEA Managing Director


Jolene Li

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China Sales & Marketing Director

Mountains in China

Your Wine Rep Values

At Your Wine Rep, we all share 4 core values that are deeply rooted in how we work with wineries and importers.

These values ​​represent us and what you can expect from us. 

You can count on us. We say what we do and we do what we say.



We do what matters and we thrive to do it well.


Because we know that a no today will become a yes tomorrow.

At your service

We work for you and will adjust to your specific needs and demands.

red grapes under sun


We would be glad to hear about your project in Asia ! 

Thank you for your message !

Shanghai office : Room 17EF, Yujia Building, No.1336, Huashan Road, Changning District, Shanghai 200052



Korea office: Room 606, Building C, 5 Seonsochongongwon-ro, Nam-dong district, Incheon 21582, South Korea

유어와인랩 코리아 유한회사 
인천광역시 남동구 선수촌공원로5, C동606호

Paris office: 17 rue des Petites Ecuries 75010 Paris

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