Winery Alliance in China 

"From Wineries to Importers"
Our Markets: Greater China, Korea, Australia & New Zealand

Why Your Wine Rep ?

Our job is to fuel expansion and brand awareness in Asia Pacific for the below wineries:

- FSP Wines (France)
- Alliance Loire (France, Loire Valley)
- Charles Collin (France, Champagne)
- Bosio Family Estates (Italy, Piemonte)
- Cantine Riondo (Italy, Veneto)
- Cantine Settesoli (Italy, Sicily)
- Van Loveren (South Africa)
- Grupo Avinea (Argentina)

- Valdivieso (Chile)

They trust us

To play, press and hold the enter key. To stop, release the enter key.

"Our success goes through yours" 
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After ten years working for the wine industry in China and Australia, I know the difficulties that wine exporters face. Your Wine Rep has been created to help medium-size and large producers to find reliable importers in Asia.

Benjamin Birot, Founder


Wine knowledge : WSET Diploma holder

Languages ​

  • Mandarin : Fluent (HSK 5)

  • English : Fluent

  • French : Mother tongue

  • Other : Basics in Shanghai dialect, Cantonese and Spanish.

Professional Background

Asia Pacific Export Manager at LGI WINES 2015-2019 

China Sales manager at ALLIANCE LOIRE 2013 - 2015

Cellar manager at JUSTWINE (Hangzhou) China - Hangzhou 2011 – 2013

Before: Intern at Prestiwine (Shanghai), Retail sales at Jones the Grocer (Melbourne)

Master in Wine & Spirits Export (Avignon University)  
Bachelor in International Trade : ESSCA business school


Meet our Team

Benjamin Birot

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Founder of YourWIneRep

Jolene Li

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Sales & Marketing Director

Grégoire Musitelli

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Marketing & CRM manager

Zoe Guo

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Sales administrator



We would be glad to hear about your project in Asia ! 

Thank you for your message !

Shanghai office : Room 5CD, Building 3, No. 181, Lane 465,

Zhenning Road, Changning District, Shanghai