Global Winery Alliance

"From Wineries to Importers"

Our Shanghai office (Asia Pacific market)

Our Paris office (Europe, Middle East, Africa market)

Why your wine rep?

Our job is to fuel expansion and brand awareness in Asia Pacific and/or in EMEA for the below wineries:

To play, press and hold the enter key. To stop, release the enter key.


Our Business Model

What we do

We are a winery alliance focused on Business Development.

We represent medium & large wineries from all over the world so as to be the importers one stop shop.

Importers enjoy our expertise and the broad offers, while the producers enjoy the pool of opportunities.

Why we do it

We have a full strategy:  organizing B2B meetings, mini fairs, bringing samples on site and accommodating the local importers’ demands to ensure our offer is relevant.

Our team is made up of wine specialist , brand ambassadors, and salespeople with a deep knowledge of the market.

How do we do

We pitch the producers' wines to importers according to the gap in their portfolio, we meet the decision makers, we assess client's needs.

We make sure they have the key information and samples needed.

We keep very close touch with our partners so to make sure we are in line with their strategy.

"Our success goes through yours" 

Your Wine Rep Strengths

Business Development

Our large and attractive portfolio has led us to develop a strong network of importers willing to work with us.
It is not only about having a high conversion rate, but also making sure this is for the long run.

Culture & Languages

We speak our importers clients' language and understand their local culture as well as their specific market situation.
We are aware of what needs to be done, and what must be avoided.


It could be launching a new range, or a new service.
It is all part of the package; we help our partners with anything which is related to improve their business in our market.

Meet our Team

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Benjamin Birot

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APAC Managing Director

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Alexis Sourzac

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EMEA Managing Director


Jolene Li

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Sales & Marketing Director

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Julien Soucies

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Sales manager

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Zoe Guo

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Sales administrator

Your Wine Rep Values


We do not give up. Some wine might be hard or easy to sell, we will make sure we reach full market potential for each of them, and beyond. We keep learning about wines, process and wineries values. In order to represent our partners well, we to know them well.


We transform targets into a clear action plan and take responsibility for all of our actions. The work ethic is essential, for the company, in the sustainable collaboration with the importers and our partners to develop long term relationships and business.


As  dedicated representatives, we will always be available to our partners as well as giving them clear and complete feedback of what we have done and what we will do. We communicate all the clients’ contacts, offers and meeting notes so everyone knows where we are up to.



We would be glad to hear about your project in Asia ! 

Thank you for your message !

Shanghai office : Room 17EF, Yujia Building, No.1336, Huashan Road, Changning District, Shanghai 200052