Global Winery Alliance
"From Wineries to Importers"
OUR MARKETS
Our Shanghai office (Asia Pacific market)
Our Paris office (Europe, Middle East, Africa market)
Why your wine rep?
Our job is to fuel expansion and brand awareness in Asia Pacific and/or in EMEA for the below wineries:
Our Business Model
What we do
We are a winery alliance focused on Business Development.
We represent medium & large wineries from all over the world so as to be the importers one stop shop.
Importers enjoy our expertise and the broad offers, while the producers enjoy the pool of opportunities.
Why we do it
We have a full strategy: organizing B2B meetings, mini fairs, bringing samples on site and accommodating the local importers’ demands to ensure our offer is relevant.
Our team is made up of wine specialist , brand ambassadors, and salespeople with a deep knowledge of the market.
How do we do
We pitch the producers' wines to importers according to the gap in their portfolio, we meet the decision makers, we assess client's needs.
We make sure they have the key information and samples needed.
We keep very close touch with our partners so to make sure we are in line with their strategy.
"Our success goes through yours"
Your Wine Rep Strengths
Business Development
Our large and attractive portfolio has led us to develop a strong network of importers willing to work with us.
It is not only about having a high conversion rate, but also making sure this is for the long run.
Culture & Languages
We speak our importers clients' language and understand their local culture as well as their specific market situation.
We are aware of what needs to be done, and what must be avoided.
Expansion
It could be launching a new range, or a new service.
It is all part of the package; we help our partners with anything which is related to improve their business in our market.
Meet our Team
Benjamin Birot
APAC Managing Director
Alexis Sourzac
EMEA Managing Director
Jolene Li
Sales & Marketing Director
Julien Soucies
Sales manager
Zoe Guo
Sales administrator
Your Wine Rep Values
Tenacity
We do not give up. Some wine might be hard or easy to sell, we will make sure we reach full market potential for each of them, and beyond. We keep learning about wines, process and wineries values. In order to represent our partners well, we to know them well.
Accountability
We transform targets into a clear action plan and take responsibility for all of our actions. The work ethic is essential, for the company, in the sustainable collaboration with the importers and our partners to develop long term relationships and business.
Transparency
As dedicated representatives, we will always be available to our partners as well as giving them clear and complete feedback of what we have done and what we will do. We communicate all the clients’ contacts, offers and meeting notes so everyone knows where we are up to.
