About

A wine and spirits export agency, built from the ground up.

Your Wine Rep is a wine and spirits export agency, founded in Shanghai in January 2020 by a wine professional who had spent ten years selling in Asia. It now runs offices in Shanghai, Korea and Paris, and works for wineries and distilleries from France, Italy, Portugal, Spain, Slovenia, Australia, New Zealand and Argentina.

Who is behind it

Named people, real offices.

Every market has a lead you can write to directly. Meet the team →

Benjamin BirotFounder, General Manager Asia-Pacific

Alexis SourzacGeneral Manager EMEA

Jolene LiDirector, Sales and Marketing, China

Where we are

Our offices.

Shanghai

Asia-Pacific · Latitude

Room 17E, Yujia Building, No.1336 Huashan Road, Changning District, Shanghai 200052

上海市长宁区华山路1336号玉嘉大厦17E室

Incheon

South Korea · Korea office

Room 606, Building C, 5 Seonsuchongongwon-ro, Namdong-gu, Incheon 21582

인천광역시 남동구 선수촌공원로5, C동606호

France and Africa

Africa and the Middle East · Horizon

Office with staff in France and Africa.

Our story

Seven years, one method.

2020
Asia-Pacific office, in Shanghai. Benjamin Birot, in China since 2009, founds Your Wine Rep in January.
2021
Africa and Middle East office, with Alexis Sourzac. Read
2022
Korea office. Read
2026
Japan office. Australia, Europe and Brazil in project.

The tools behind it

30+

private trade tastings since 2020, in more than ten cities, 15 to 45 importers in the room each time

3 to 4

tastings a year in China, and one a year in Korea, Taiwan, Japan and Australia

40+

trade fairs and roadshows since 2020, from ProWine Shanghai to Foodex Tokyo

Our values

Transparency

You see everything we do for you: every importer, every sample, every next step.

Efficiency

We do what matters, and we do it well.

Tenacity

A no today is often a yes tomorrow.

At your service

We work for the producer and adjust to your needs.

Check us

How to verify who we are.

Our company page on LinkedIn and the profiles of each lead
Our founder holds the WSET Diploma in Wines
Ask any office lead for a reference from a current producer partner