For French producers

French wine in Japan, Korea and Southeast Asia.

Where French wine stands in each market in 2025, from official customs statistics, and how our offices work for French wineries and houses.

Key points

Japan: France is the first supplier, USD 1,000.3 million in 2025 (59.2% of imports, +4.7%).
South Korea: France is the first supplier, USD 156.9 million (36.1% of imports), down 10.5%.
Singapore buys 76.5% of its imported wine from France (USD 548.5 million).
Growth in 2025: Thailand +18.9% and Indonesia +21.9% for French wine.

Market	Rank	Imports, USD million	Change	Share
Japan	1	1,000.3	+4.7%	59.2%
South Korea	1	156.9	-10.5%	36.1%
Singapore	1	548.5	+3.6%	76.5%
Thailand	1	56.2	+18.9%	39.5%
Vietnam	1	23.7	+3.0%	30.9%
Malaysia	2	28.0	-12.8%	31.7%
Philippines	3	6.6	-13.2%	16.7%
Indonesia	1	4.3	+21.9%	35.7%

Official customs statistics; Vietnam: what exporters declared (mirror statistics). Each market links to its full page with sources.

Our brands

Results

A first order within nine months, in a year when nobody could travel, then orders in four countries: China, South Korea, Mongolia and Australia.

How we work for you

Staff in Japan, our Korea office, and more than 10 trips a year through Southeast Asia
Importer prospecting, samples, tastings, negotiation and account management
We do not buy your wine: importers buy from you directly