Author
Benjamin Birot
Founder, General Manager Asia-Pacific. In China since 2009 and in wine and spirits ever since, Benjamin founded Your Wine Rep in January 2020. WSET Diploma. Fluent in Chinese, English and French, awful in Shanghainese, Spanish and Italian. Favourite drinks: whisky, Madeira, white wine and a double espresso.
35 articles
Reputazione collettiva, la categoria è il marchio
Per la maggior parte dei vini, il marchio che si compra è la categoria, non il produttore. Cosa permette di prevedere la reputazione collettiva, nel Vecchio com…
Réputation collective, la catégorie est la marque
Pour la plupart des vins, la marque achetée est la catégorie, pas le producteur. Ce que la réputation collective permet de prédire, dans l'Ancien comme dans le …
Collective reputation, the category is the brand
For most wine, the brand being bought is the category, not the producer. What collective reputation predicts, Old World and New World alike.
Quanto tempo serve per il primo ordine in Asia? Noi lo abbiamo misurato
Da due a dieci mesi dalla firma al primo ordine confermato, il più delle volte sette-dieci. I nostri dati misurati, perché ci vuole tanto e cosa accelera.
Combien de temps pour obtenir sa première commande en Asie ? Nous avons mesuré
Deux à dix mois entre la signature et la première commande confirmée, le plus souvent sept à dix. Nos chiffres mesurés, pourquoi c'est si long, et ce qui accélè…
How long does it take to get your first order in Asia? We measured ours
Two to ten months from signing to first confirmed order, most often seven to ten. Our own measured data, why it takes that long, and what makes it faster.
La recommandation se fait entendre, la mise en garde reste muette
Une recommandation revient toujours à la personne recommandée. Une mise en garde, jamais. Notes personnelles tirées de ma recherche doctorale sur la confiance d…
La raccomandazione si sente, l'avvertimento resta in silenzio
Una raccomandazione torna sempre alla persona raccomandata. Un avvertimento, mai. Note personali dalla mia ricerca di dottorato sulla fiducia nel commercio del …
Vouching is heard, warnings are silent
Recommendations travel back to the person recommended. Warnings never do. Personal notes from my DBA research on trust in the wine trade.
La scala del contatto: ogni quanto contattare davvero un importatore di vino?
Ogni quanto contattare un importatore di vino in Asia? Il nostro metodo, gradino per gradino: cold email, telefonate, WeChat, incontri, degustazioni e fiere, co…
L’échelle de contact : à quelle fréquence faut-il vraiment relancer un importateur de vin ?
À quelle fréquence contacter un importateur de vin en Asie ? Notre méthode, barreau par barreau : cold email, appels, WeChat, rendez-vous, dégustations et salon…
The Contact Ladder: how often should you really contact a wine importer?
How often should you contact a wine importer in Asia? Our method, rung by rung: cold email, calls, WeChat, meetings, tastings and fairs, with the numbers behind…
Quanto costa davvero una fiera del vino? Come calcolare il ritorno sull'investimento
I prezzi reali di uno stand da 9 m² a Vinexpo Asia, Foodex Japan e ProWine Shanghai, il costo completo della partecipazione e i due KPI che misurano davvero il …
Combien coûte vraiment un salon des vins ? Comment calculer le retour sur investissement
Les vrais tarifs d'un stand de 9 m² à Vinexpo Asia, Foodex Japan et ProWine Shanghai, le coût complet d'une participation, et les deux indicateurs qui mesurent …
What does a wine fair really cost? How to calculate the ROI of a trade show
Real 9 m² stand prices at Vinexpo Asia, Foodex Japan and ProWine Shanghai, the full cost of attending, and the two KPIs that actually measure a fair's return.
2024: China's Wine Market
In this series of articles we will review the Chinese wine market from different angles (trends, consumers, import, distribution...)
Imported wine market in Korea
France is Korea's leading wine supplier in value while Chile has consolidated its position as the leading supplier in volume since 2017...
E-commerce in China: Who should you target as a Western brand?
The pandemic accelerated the shift from brick-and-mortar stores to online shopping, leading to a surge in e-commerce sales.
Imported alcohol in Korea: Country ranking
South Korea is a major Asian player in alcohol import. You will see below what countries are taking the most market share in Korea.
How is the local alcohol offer in South Korea?
The local alcohol market in Korea worth USD 4 Billion in revenue and the production is divided mainly between beer, soju & liquors.
South Korea: Market Overview
10th world largest economy and 8th world largest importer, Korea is an unavoidable market, with an economy geared towards import-export.
Overview: Alcohol Market in Nigeria
Market data indicates that beer is the most widely consumed alcoholic beverage with a 55% market share, followed by spirits (30%) and wine..
POST-CNY HOLIDAY: Wine Sales Performance and Replenishment Data
Following the Chinese New Year period, some distributors have already started restocking to face booming demand.
2023 China reopening: what are the opportunities for winemakers?
Wineries around the world are ready to take on this increased demand in 2023. Find out 4 main alternatives to expand in China in 2023.
China wine industry in 2022: business overview
As much of China gone into lockdown (from April to June), the way wine is consumed has been transformed...
2021 wine import figures in the top Asian markets
2021 has been for tough for the wine industry, but among the main Asian markets, some are showing a strong growth in their wine imports.
China’s new mandatory wine import registration
All wineries must be registered with the General Administration of Customs of the People’s Republic of China (GACC)...
Imported wines in China; Country ranking 2021
France regained its market leadership position as China’s biggest wine supplier, a position that was taken by Australia in 2019...
Rosé wines trend in Asia
In China rosé wines represent a niche market, but there are signs of future growth...
Young women are driving the wine trend in China and Korea
The coronavirus outbreak has accelerated the wine trend among young women drinkers in China and Korea...
2021: China wine demand is growing fast
Chinese consumers' interest in wine is continuously getting stronger; the market is expected to completely recover from the crisis...
China: New customs regulations
Now, OEM distributor brand wines will have to clearly indicate on Chinese labels that the wines have been bottled in China.
牛年大吉!
Happy Chinese New Year to everyone ! China is off from the 11th to 17th February in an unprecedented holiday when many have been...
WSET forced to suspend its activities
Concerning news for the wine industry in China: WSET is facing some issues with the local administration ...
ITW of Benjamin with "Oenologues de France"
"Œnologues de France" interviews Benjamin BIROT, founder of Your Wine Rep who is expatriated in China and specializes in the Asian market.
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Benjamin Birot
Founder, General Manager Asia-Pacific
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