Meet our Team

Benjamin Birot

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Founder of YourWIneRep

Jolene Li

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Sales & Marketing Director

Grégoire Musitelli

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Marketing & CRM manager

Zoe Guo

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Sales administrator


Few words about «The egg»,

Some would say he is Caucasian on the outsite, but getting Asian on the inside! In China since 2009, Benjamin been in the wine industry since then. He quickly became a successful Asia pacific export manager and decided to launch Your Wine Rep in 2019. 
WSET 4 Diploma holder, Chinese fluent and experienced salesman.

Languages: Fluent in Chinese, English and French. Awful in Shanghainese, Spanish and Italian.

During his free time: taking care of his two boys

Favourite grapes: Riesling & Pinot Noir

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Benjamin BIROT


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Few words about «The master card»,

Jolene has a strong record of academic and professional experiences in the wine business industry after a few years in Macau, and 7 years in United States. Following her MBA in Wine Business, she has developed innovative branding skills and salesmanship in Napa Valley, California.
After her last stop in Hong Kong, she is back to her home town: Shanghai. She is now leading sales & marketing at Your Wine Rep. Jolene is WSET L3 Certified.


Language: Fluent in English, Cantonese, Mandarin, Shanghainese. Learning French


During her free time: reading and traveling

Favourite grapes: Chenin Blanc & Malbec


Jolene LI

Sales & Marketing Director


Few words about «The Swiss army knife»,

Grégoire who was there from the very begin of Your Wine Rep in January 2020 is in charge of the marketing & CRM to support the sales. He is close to the marketing department of the wineries to get all the necessary documents, labels, photos and other key information. He also helps the sales manager to provide top-notch introduction and presentations.


Languages: Fluent in English and French, basics in Mandarin


During his free time: Skiing, traveling, wine tasting 🏔🌎🍷

Favourite grapes: Viognier & Sangiovese

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Trade Marketing Manager

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Few words about «The administrative pillar»,

Zoe grew up in Hefei in Eastern China and studied bachelor of  French language in Chengdu and went on to study a master in France which majored in administration management. Zoe got back to 2020 and decided to move to Shanghai, where she oversees the sales administration and finance. She in relation with the wineries concerning the samples import, the billing process, accountancy, and reporting.

Languages: Fluent in Mandarin and French.

During her free time: Watch documentaries and read novels.

Favourite grapes: Riesling & Pinot Noir

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Sales administrator