Why Your Wine Rep ?
Our team is based in Shanghai office. We have an established network of importers, an experienced sales team in the wine industry and the market knowledge in Asia Pacific.
"From wineries to importers"
Our Shanghai office
*Our market is Asia-Pacific, (strong focus on China) and we are based in Shanghai, China.
Your Wine Rep service cost you less than a full time representative and have more extensive network. Here is how we compare to existing alternatives:
Your rather travel from the winery several times a year?
Save some kerosene and be efficient. Travel less but do it with class: we will open our network to you, organize meetings and fuel your expansion. We are on-site 365 days a year for the groundwork, and will team up when you are here in Asia.
Set up a subsidiary & hiring someone in Asia:
It makes sense if you have substantial business (> 5million dollars/year), otherwise you might regret being a control freak.
Setting up a subsidiary, managing its accountancy, understanding local labor law is tough but nothing compared to the challenge or finding (and keeping) a gem working for you on the long run.
Commission based agents:
There are fewer and fewer of these, for the ones which are efficient, the risk is for you to watch them working with your competitors.
It is not only about the lack of transparency and ownership, but these agents also need quick wins to keep doing the groundwork and can easily work with your neighbors.
Your Wine Rep Expertise
Your Wine Rep’s team is made of wine & spirits specialists, should it be wine business at Master level or WSET studies, they have the required background to understand what you do, what you need, and how we can help. They are people who share your passion for the wine & spirits world.
Each member of your Wine Rep has been in the trade for many years. It allows to understand Asia demands and trends in its entirety, even China is a very fragmented market with different demands from one region to another. We are multilingual and speak Mandarin fluently, to smoothen communication process ultimately.
We believe sales is about service and making decision making process as smooth as it can while letting more and more people know about the brands we carry. Also, more than that we understand the importance of adding value for producers and buyers to set sustainable relationships.
Our sales ground
Your Wine Rep Strengths
Strong network, latest CRM technology and most importantly face to face meeting are the essential ingredients of our business expansion recipe. Our experience and knowledge lead to a high conversion rate.
Culture & Language
We speak our importers clients' language... This is especially relevant to China: it is not only about being fluent in mandarin but understanding about the non-verbal communication and what is unsaid.
It could be launching a new range, or a new service.
It is all part of the package; we help our partners with anything which is related to improve your business in our market.
How do we follow-up with the wineries ?
1) Regular Reports
Our reports in 3 parts
General Comments & Datas
Overall situation in China
Business trip plan
CRM overview & Meetings Notes
Importers profiles & their needs
Current and next step
Follow-up with On-going Deals
Offers we send
Summary on the sales process (contact, offers, samples etc.)
2) Regular Phone Calls
We follow your strategy and touch base regularly to make sure what we do is in line with our partners expectations.
Your Wine Rep Values
We do not give up. Some wine might be hard or easy to sell, we will make sure we reach full market potential for each of them, and beyond. We keep learning about wines, process, wineries values, and. In order to represent our partners well, we to know them well.
We transform targets into a clear action plan and take responsibility for all of our actions. The work ethic is essential, for the company, in the sustainable collaboration with the importers and our partners to develop long term relationships and business.
As dedicated representatives, we will always be available to our partners as well as giving them clear and complete feedback of what we have done and what we will do. We communicate all the clients’ contacts, offers and meeting notes so everyone knows where we are up to.